Amazon Seller Policy on Asking for Product Reviews
At that place'southward no doubt that reviews are powerful. From influencing sales to increasing acquirement, reviews are essential part of succeeding online.
Consider the following:
- At 97 percent, but about everybody agrees that reviews influence their purchasing decisions.
- Having merely five reviews for a product increases the likelihood of buy past about 200%.
- If customers are deciding betwixt 2 products with the same ratings, they adopt to buy the one with more reviews.
For Amazon sellers, reviews are fifty-fifty more important. More five star feedback can hateful the difference between standing out and blending in, and appearing in the Buy Box—or not.
How to NOT become Amazon reviews
Start, let'south start with what Non to do. When it comes to misleading customer reviews, Amazon has a zero-tolerance policy. If you violate their guidelines, information technology tin can land yous in hot water.
Among other things, you may lose all your current reviews, have your product listing suppressed, or, worst of all, permanently lose your Amazon seller privileges. It's scary stuff!
Fortunately, Amazon makes it easy for sellers to play past the rules. By logging into your Seller account, you can view the Product Review Guidelines. There, you'll come across Amazon has clearly outlined what's not immune. You tin non:
- Write reviews for your ain products
- Offering money, discounts, or product in substitution for a review. For whatever discounts you offer, the client needs to be able to use them without writing you a review
- Inquire people who are biased to write you a review, such as your family, friends, or employees
- "Trade" reviews with others, due east.one thousand. you'll write a good review for them if they write one for you lot
- Accept reviews before the client makes a purchase
- Only ask satisfied customers for reviews. This tactic is known every bit "cherry picking," and Amazon doesn't like it. You need to ask all our customers equally, whether their feel was positive, negative, or middle-of-the-road
- Purchase fake reviews
vi Ways to get more Amazon reviews
The best way to become more than Amazon reviews is to have standout products, an impeachable brand reputation, and loads of satisfied customers who became loyal due to your amazing customer service. Of course, that'southward easier said than done.
So, here are six practical ways to become more Amazon reviews today.
ane. Send a personalized review request via electronic mail.
After they've made a buy, Amazon sends a generic templated electronic mail that asks customers to leave a review. It's not very exciting, so many people ignore it.
You can turn that trend around past sending your ain follow-up emails. Personalize the email past including the shopper's name in the subject line and email copy. Give them a direct link to your production folio so information technology'due south easy for them to write a review.
Finally, let the client know why leaving a review is of import. Y'all may explicate how reviews help more than people discover your product and grow your business. You tin also let them know you desire make their experience meliorate, and reading their review allows you to do that. Or, appeal to their ego and remind them that past sharing their experience, they can assistance influence others.
Merely be careful virtually coercing people towards leaving a positive review. Amazon doesn't allow it.
With eDesk Feedback, y'all're able to fully customize the message yous'd like to ship so automate the send for maximum efficiency.
Pro Tip: Not certain what to write in your electronic mail? Have a cue from these sample client feedback templates.
2. Add a production insert asking for reviews.
When you package your products, include an centre-catching insert that asks people to leave reviews. Use bright colors and visually compelling photography. Make it elementary, and requite them instructions of how to go out a review on Amazon.
Don't ask for a five-star review; just ask for a review. Amazon prohibits inserts that inquire customers specifically for positive reviews, and/or attempt to discourage negative reviews by telling the customer to contact them instead.
iii. Request reviews in your email newsletter
If you're roofing all bases in your eCommerce marketing plan, you probably have an email newsletter, add a section to your template request for reviews. You lot won't become a ton of clicks from this, but information technology's a one-and-done task that tin result in a few more reviews trickling in on a regular basis. Who would say no to that?
For example, women's habiliment retailer Anthropologie highlights recent product reviews in their marketing emails, and encourages subscribers to write their own reviews:
4. Ask for reviews on social media
Your social media followers include a lot of your customers, and they're well-informed on how much they love your products.
Just as you added a review request to your email newsletter, periodically ask for reviews on social media. Invite customers to write reviews of products they've recently purchased from you on Amazon.
5. Join the Amazon Early Reviewer Program
These final 2 suggestions are for new products only. Hither's how they work.
According to Amazon'southward rules for reviews, sellers aren't allowed to pay customers for reviews, but they never said Amazon can't exercise the aforementioned thing. With their Early Reviewer Programme, Amazon sends shoppers a nominal souvenir carte du jour in exchange for their review.
You lot can receive up to 5 reviews through this plan, which will all exist identified with an Early on Reviewer badge:
As you can encounter, there'south no guarantee the review volition be positive. However, this Amazon-approved approach to get reviews tin can exist worth it for newer products.
half dozen. Submit products to Amazon Vine
There is i exception to the "don't exchange free product for reviews" rule, and it's called Amazon Vine.
This program is only open to sellers with fewer than 30 reviews. Y'all submit 30 units, which are and then shipped to specially selected Vine reviewers for gratis. Vine reviewers don't have to pay for the production or shipping.
The value of this Amazon reviews plan is that Vine reviewers, known officially as "Vine Voices," are chosen by Amazon based on the helpfulness of their other reviews. Y'all may have a ameliorate run a risk of receiving more detailed reviews through this program, than you would through other channels.
Brand Amazon review drove piece of cake
More reviews translates to more sales. Follow these tips to get more Amazon reviews today.
Brand certain you lot bank check out great tools like eDesk Feedback tin can help you go more reviews, wherever yous sell, including Amazon.
Win the Amazon Buy Box and sell more. Sign upward for a 14-day trial today. No credit carte du jour needed.
Source: https://www.repricer.com/blog/get-more-reviews-on-amazon/
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